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Expert Interviews

Actionable advice straight from the people who’ve figured out email marketing.

How to Write Catchy Email Subject Lines With Andrew Kordek

9 words, 60 characters, get them right, and watch your engagement soar. Master the art of email subject lines by hearing what the maestro himself has to say.

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An Intro to Email Accessibility with Mark Robbins

Want to learn how to get started with email accessibility and why it's important? Read this interview with Mark Robbins, admin of the Email Markup Consortium.

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Create Engaging Email Subscriber Journeys With Chad S. White

We reached out to Chad White, email marketing researcher, to talk about how email affects and helps the different stages of subscriber journeys. Check it out.

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Designing Emails for Success With Paul Airy

Paul goes into the depth of email design, discussing typography and accessibility, among other factors, to share the right way for designing successful campaigns.

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The Holistic Email Marketing Approach With Kath Pay

If you want your emails to bring high conversions, you must follow the holistic email marketing approach. Kath Pay shares her top tips to help you do just that.

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B2B Email Marketing That Excels With Adam Holden-Bache

B2B email marketing doesn’t have to be boring. Adam discloses all the secrets for creating impactful B2B emails that’ll achieve all your targets.

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