You have set up a new company. Among the many hats you wear, a CMO hat is the most colorful one. You like the vibrancy and the promise of potential it offers, but not having been trained as a marketer, you know your limitations!
Don’t worry. It is exactly here where this blog becomes relevant to you.
Let’s cut to the point and lay it out: Email marketing is your trusted ally and for a good reason.
This hottest marketing tactic is businesses’ favorite because it drives a fulfilling Return on Investment (ROI).
It brings in $36 for every $1 spent. And that, to be fair, is a pretty decent return.
Let’s dive deeper to unlock the potential of email marketing for Founders & CMOs.
Understanding Email Marketing for New Founders & CMOs
Imagine you are setting up a new service/product business. The biggest challenge you face after creating the service/product is to take it to your potential customers.
This is where Email Marketing comes in.
It’s like a digital pen pal of your company. You land in your audience’s inbox directly inspiring them to be more than just an audience: to be your customer!
Email marketing for new businesses
- Works with audiences from various sectors and industries, each with unique requirements and challenges.
- Has a number of services to offer, like web design, Pay-Per-Click (PPC) advertising, social media marketing, Search Engine Optimization (SEO), and more.
- Requires understanding of the latest trends and developments, if any, in the digital marketing sector.
How to do it right?
- Craft an email showcasing your product’s Unique Selling Points (USPs); in case of a service, highlight the perks of working with you.
- Tailor the email marketing campaigns as per the unique needs of your audience.
- Design the campaigns in a way that promotes each service/product individually and the business as a whole.
- Should be mobile-friendly, visually appealing, and optimized for better email deliverability and engagement.
6 Stellar Examples of Email Marketing Campaigns for New Founders & CMOs 🚀
Let’s pull some brakes here … Let’s understand the basic differences you need to understand as a new founder wearing the CMO hat before you roll out your first email campaign or an email blast.
- An email campaign is sent to a target audience for a predefined goal, while an email blast means reaching out to as many people as you can.
- An email campaign means sending a series of strategic emails to nurture your relationship with the recipient and drive sales. However, an email blast means sending a single message with the aim of creating a broad impact without any need to follow up.
Here are the six examples of email marketing campaigns that drive results:
1. Welcome email
This is the best welcome email example by Stills. Minimal design, a pretty loud Call to Action (CTA), and easy-to-skim content divided into different sections. Stills has just done the job well.
2. Promotional email
Headspace has a cool way of promoting any product. The email example is just a treat to the eyes. Beautiful colors, attention-grabbing design, brief and catchy content, and bold CTA. Don’t you think that this is one of the best examples of a promotional email ever?
3. Newsletter email
This is a pretty good example of email newsletters by Ticket Tailor. Beautifully designed, has a perfect subject line, and is the best-crafted email copy ever. The content is properly divided into different paragraphs, and new features mentioned in bullet points make the email copy easy to read and digest.
4. Seasonal email
This seasonal email example by 8fit will surely make you go wow. Refreshing colors, juicy email design, brief content, and CTA are just like a light, cool breeze to welcome summer.
5. Trigger email
This amazing example by Uniqlo speaks volumes about what a trigger email is. The clothing brand has just restocked the customers’ most loved item and announced it beautifully. What a perfect color combo, catchy content, and a loud CTA. Uniqlo has just done a super job.
6. Confirmation email
Isn’t this confirmation email example a masterpiece by Tradewinds Hotel? The design itself speaks that it’s all about reservation. When it comes to crafting content, the brand stands out again with brief and easy-to-skim content.
Why Is Email Marketing Important for Your Business?
Are you concerned about whether email marketing is an effective strategy for your business? YES, it is.
We have, over a period of time, created in-depth studies on email marketing for
If you are the new founder of a business that does not fall in the above categories of industries, hang on, we are demystifying email marketing for your business.
Here’s how email marketing serves you:
- Increases service and product awareness by landing customers' inboxes at the right time.
- Incredibly effective in welcoming new customers and building a lasting relationship.
- One of the cheapest ways to reach your consumers.
- Has a larger reach when compared to social media marketing.
- You can track the metrics to better know what’s working and what’s not.
- Keeps your communication current, nurtures leads and drives results.
5 Steps to Elevate Your Email Marketing Game
Let’s have a glance at how digital agencies can do email marketing in just five steps:
Step 1: Set goals
The very first step in email marketing strategy is to set your goals.
Decide whether your goal is to generate leads, maximize Return on Investment (ROI), or retain customers. Once you are done with defining the goal, start working on it. It may be helpful to be aware of email marketing insights so that you know how realistic and achievable your goals are.
Step 2: Define email strategy, design, and content
👉 A perfect email marketing plan includes:
- Defining your audience.
- Leveraging signup sources and segmenting & grouping your audience for better communication.
- Identifying the type of email you should send.
- Define the tone and cadence of your email marketing content.
- Making a schedule of sending the email at the best time. According to HubSpot, the two perfect times with the highest engagement rate are 9:00 am to 12:00 pm and 12:00 pm to 3:00 pm.
👉 Here are a few design tips that will make your email visually appealing:
- Go for a minimalist design.
- Use trendy GIFs.
- Add a loud CTA.
- Choose a 3D illustration that compliments the content.
👉 Here are a few email marketing content creation tips to make your recipients go wow:
Now comes the juicy part!
Step 3: Choose the best email building partner
You have laid out the plan and the blueprint. It’s time to execute it all. How do you do that?
As a new founder, you have a business to run and multiple jobs to do, so you need an execution partner that takes the maximum load off your plate without any compromise in the quality of your email building. Go for the best partner you can have:
Unlayer
Features:
- Drag and drop email builder
- 1800+ HTML email templates
- Integrate with different email marketing platforms like Klaviyo, Mailchimp, etc.
- Mobile, desktop, and tablet preview
- Personalization features like dynamic content and merge tags
- Reusable custom blocks and custom tools
- Responsive landing page and email builder
Pricing:
- Free trial for 14 days
- Based on the user type, paid services start from as little as $15 per month