Have you landed in new subscribers? Good! But are you unsure of how to form lasting, strong relationships with them?
The answer isn’t as straightforward as you might think. However, welcome emails play a central role in communicating with new prospects and keeping them from unsubscribing.
But where to start when it comes to creating your own welcome email? Well, you’re in luck. In this article, we'll take a look at some of the best welcome email examples and tips. These examples will surely give you some ideas for creating an engaging and effective welcome email.
So, without further ado, let's get started.
What Is a Welcome Email?
A welcome email is the first email to start off your relationship with a new customer or client. It's an opportunity to introduce yourself, your business, and set the tone for future interactions.
It also provides you with a perfect chance to offer a little something extra to your new subscribers, like a coupon code or discount.
What Are the Key Benefits of a Welcome Email?
Welcome emails are the first step towards kickstarting a new email conversation, and skipping them isn’t a nice idea for the following reasons.
Boosts email engagement: When you successfully impress your prospects with the first email, they’re more likely to notice your future emails, consequently increasing your email engagement.
Builds strong customer relationships: Sending a thank you email to your new subscribers warms them up to your brand and builds trust for stronger relationships.
Increases sales: Welcome emails are the stepping stone for walking your new subscribers through your product and nudging them to make a purchase.
6 Tips to Design the Best Welcome Emails
As you know, welcome emails are a great way to make a good first impression on new subscribers. So, by following these tips, you can ensure that your welcome email makes a lasting first impression and sets the tone for a positive relationship with your subscribers.
1. Write engaging subject lines
Your subscribers are busy people, as most of them spend a fraction of a second to evaluate subject lines. If your email subject lines aren't engaging, your customers will quickly move on to the next email without engaging with yours.
So, ensure that your subject lines are short, catchy, and to the point, piquing the interest of your subscribers.
2. Show appreciation
Show appreciation to your subscribers for their interest in your content by expressing gratitude. After all, they've opted in to receive emails from you.
However, don’t be too salesy here because welcome emails' primary purpose is to win new subscribers' trust and build a strong relationship. For example, you can thank your subscribers for signing up for your email newsletter in welcome emails.
3. Tell your brand’s story
Another thing you can do with your welcome email is to familiarize your new subscribers with your product and values. You can share your company’s information and let them know the way you do things.
But how to tell your brand’s story effectively?
The answer is simple. Storytelling! Because human brains seek out great stories. Therefore, crafting a compelling brand story will hook your new clients from the get-go, and they’ll remember your brand for a long time.
4. Give product recommendations
If people have subscribed to your email list, it definitely means they’re excited about you and your products.
So, by giving them product recommendations, you can motivate them to take a plunge and make their first purchase.
5. Add prominent CTAs
Let your new subscribers know what you would like them to do next, whether it's checking out your latest blog post, following your brand on social media, discovering your newest products, or taking advantage of a special offer.
6. Include clear opt-out options
No welcome email is complete without clear opt-out options. Therefore, ensure that your welcome emails include unsubscribe options because it gives customers the liberty to choose if they want to hear from you in the future.
How to Design Stunning Welcome Emails With Unlayer?
With Unlayer, you can create welcome emails within no time. All you have to do is follow these easy steps, and you’re good to go.
Step 1: Go to Unlayer’s website to design your welcome email.
Step 2: Choose a welcome email template of your choice or click on “create new” to craft an email template from scratch.
Step 3: Once you get your hands on the editor, create a header and save it as a custom block because it saves you the time and effort to design it again and again for each email.
Step 4: Next, add other desired elements like images, videos, GIFs, CTAs, etc., to make your emails less boring and more attention-grabbing.
For instance, if you want to embed an image, just drag and drop the image icon towards your selected email template.
Step 5: Once you’re done designing, you can preview your email template for its responsiveness.
8 Exceptional Welcome Email Examples to Get You Rolling
To get you started, we've put together a few welcome email examples. Feel free to use these as inspiration for your own welcome emails.
1. Lyft
If you’re looking for an email example that focuses on adding value instead of fluff, then Lyft has it. There’s no fancy design, photos, or videos. The overall email gives off a simple and warm feel to their new clients.
The call to action “How Lyft Works” also invites people to learn more about their app without making them feel pressured.
2. Natori
People are constantly bombarded with prompts to sign up and subscribe to all sorts of email communications. When someone picks your brand out of all the alternatives, it’s your responsibility to make them feel like they’ve made the right choice.
The above email from Natori is the perfect example of a simple thank you message. It excellently conveys that Natori puts its customers first before anything else by showing gratitude.
3. Loft
Loft wants to boost its sales from the get-go. So, they’ve included a discount coupon with free shipping that doubles up as a thank you for welcoming their new customers.
This sort of tactic redirects the shoppers straight to their online store to avail the offer.
4. Base Culture
Base Culture’s simple yet vibrant welcome email focuses entirely on aesthetically pleasing product imagery. The overall email design is clean, straightforward, and minimalistic to draw in new subscribers to their brand’s vision.
5. Athletic Greens
It would be fair to acknowledge that brand identity is crucial for a business's success because it makes you recognizable among your audience. That is what Athletic Greens does by playing around with its brand colors, i.e., blue and green.
6. Workona
Once you’ve got your customers aboard, it’s time to get them running with your product. Workona doesn’t waste time and guides its new clients through its software from the very start.
It encourages them to take the first steps to set up their workspace, and the CTA button invites them to try out the product.
7. Brain Fm
Another way to win over new clients is to use social proof in your welcome message. This reassures the new subscribers that they’ve made the right choice with your company and encourages further engagement from them.
This is what Brain Fm is banking on in their welcome email. Plus, using the CEO's name in the message plays out well in making the new subscribers feel like they're directly getting a warm welcome from the company’s CEO.
8. Stokes Sauces
Any company can benefit significantly from the storytelling approach in their welcome emails because it’s the perfect place to share one’s values, mission, and vision. Plus, it helps to stand out from the competition and gain a special place in the minds of potential clients.
And welcome email example from Stokes Sauces is a prime example of that. They cleverly deep-dive into the company’s history and share their recipes with new subscribers.
Wrap Up
First impressions matter. They can make or break an opportunity whether you’re communicating in person, over the phone, or by email. That is why welcome emails present you with a chance to introduce your brand in the most effective way.
Hopefully, the above welcome email examples and tips will help you lay the foundation for long-term relationships with your potential customers.
