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So, you are sitting at the dining table, and your mobile phone buzzes with a notification: “A Surprise for You!”
Intrigued, you click and open the cryptic message from your favorite brand about something super exciting. The complete message still is quite mysterious and you can't exactly make out what it's about.
Your heart starts racing with anticipation.
The days go by …
Every successive email gives you a little glimpse tantalizing enough to keep you hooked but without disclosing the whole story.
The suspense starts killing you, and you are left with no other option but to count the days until the grand reveal.
This, my dear email marketers, is the magic of a teaser email. 🔥
So, are you up for building the hype and making your audience crave more?
Let’s dive in!
What Is a Teaser Email?
A teaser email is the digital equivalent of any film trailer that gets you hooked without revealing the complete story.
You see, it is all about building suspense about something really exciting on the way.
Whether it is a product launch, an upcoming event, or an official announcement, the mystery that a teaser email creates is irresistible.
A well-crafted teaser builds hype, draws your targeted audience with each word, and leaves them eagerly looking forward to the big reveal.
8 Tips to Craft Engaging Teasers ✌🏻
Since the product launch or that special event is still in the pipeline, you have the opportunity to tease and play with what details you are going to give to the public.
So, you can go creative with your email copy and design.
Copy
👉Tip 1: Use a compelling subject line.
👉Tip 2: Avoid adding too much information in the emails and keep it to the point.
👉Tip 3: Use action-oriented language and instill a sense of excitement as well as urgency.
👉Tip 4: Add a loud Call to Action (CTA).
Design
👉Tip 1: Go for a clean and uncluttered design.
👉Tip 2: Add eye-catching visuals.
👉Tip 3: Ensure your email design and layout is mobile responsive.
👉Tip 4: A/B test your email design.
Design Teaser Emails With Unlayer
How to Structure a Teaser Campaign
You can opt for your campaign structure according to your taste, but here’s a tried and tested teaser email campaign structure for you:
1️⃣ As soon as the recipients sign up, send them an automated email to verify their address and offer them an exclusive offer to join the list.
2️⃣ Keep the buzz going by sending a fun email and updating about the progress of the product or the event.
3️⃣ Encourage your potential subscribers to follow you on social media channels. Sweeten your email by offering them a giveaway at the launch date and keep them engaged.
4️⃣ Send a reminder email about the upcoming event and consider adding a survey for valuable feedback. The feedback will shape your post-launch journey and also make your subscribers feel connected to your brand’s success story.
5️⃣ When the big day comes, send an exciting email to your potential customers announcing the grand reveal and let the celebration begin.
🚀Pro Tip: Usually, 5-8 teasers over a few weeks do the perfect job for you. Avoid sending too many emails, as they might get the recipients annoyed.
5 Teaser Emails That Spark Interest 🤫
Teaser 1: Product launch
Subject line: Buckle Up for Something Big!
Hey [Name],
We are thrilled to announce something incredible cooking up just for you.
Our latest product is launching soon, and we are just super excited. Curious?
Stay tuned for the grand reveal happening on [Launch Date]. We are sure that you will love it!
Catch you soon!
[Your Company Name]
Teaser 2: Event announcement
Subject line: Something Exciting is Just Around the Corner!
Hey [Name],
We are planning something big and can not keep it to ourselves anymore— an epic event is in the pipeline!
Save the date—[Mention Event Date] and keep an eye on your inbox for the juicy details.
Can’t wait to spill the beans!
[Your company name]
Teaser 3: Upcoming Webinar
Subject line: Webinar Alert: Exclusively for you!
Hey [Name],
We are gearing up for an exclusive webinar that will be a game-changer for you!
We can’t give all the details now, but mark your calendar for [Mention the Webinar Date].
And yes, you will be the first to get the details.
Stay tuned,
[Your Company Name]
Teaser 4: Sale announcement
Subject line: Massive Discounts: Stay Tuned!
Our MEGA sale of the year is just around the corner, and we don’t want you to miss out.
We are keeping the details under wraps at the moment, but we want you to save the date [Mention Sale Start Date].
Trust us, you are going to love the offers.
More details on the way,
[Your Company Name]
Teaser 5: New feature announcement
Subject line: Big Upgrade to [Mention Product]: Coming Soon!
Hey [Name],
We have been hard at work lately and are so excited to announce a new feature for your [Mention Product].
We can’t spill all the beans yet, but we want you to stay tuned for [Mention Reveal Date].
We promise you that it’ll be worth the wait.
Catch you later,
[Your Company Name]
5 Common Mistakes That You Must Avoid
Teasers work wonders, but avoiding pitfalls makes all the difference.
1️⃣ Resist spilling all the beans. Tease, but do not tell—it is all about keeping your audience curious.
2️⃣ Avoid crafting a weak subject line. Choose a punchy and relevant subject line that convinces your audience to open the email rather than putting them off.
3️⃣ Do not write an ambiguous message, as it will confuse your recipients and result in disengagement.
4️⃣ Do not send the teaser to anybody and everybody. This will annoy them and lead to lower engagement rates. Segment your targeted audience based on their behavior or interests and customize the email accordingly for good results.
5️⃣ Do not miss the CTA; it is a golden opportunity to get your targeted audience to click and convert.
Wrap Up
And you have it—the golden ticket to craft an irresistible teaser email.
So, what’s holding you back?
Create some buzz, keep your audience craving more, and watch the engagement skyrocket.
Happy Teasing! 👻
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