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Crack the Code of Flash Sale Emails [5 Free Copies Included]

Sunila Javed

You might be casually scrolling through your emails as your daily morning ritual, and you just read, “Act Fast: Limited Stock in Flash Sale.” And you’re like, Oh God, this is hard to resist!

Pause for a moment! 

Have you ever wondered who are the unsung heroes behind these irresistible flash sale emails? Of course, none other than email marketers like you! 

Well, crafting masterpieces that make you click the “add to cart” button is art.  

Are you curious to know more about flash sale emails? Buckle up! 

The Anatomy of Flash Sale Emails

Flash sales are short bursts of good discounts or irresistible offers that disappear as quickly as they appear.

Why do brands do it? 

Well, for pretty good reasons:

👍 To get some extra sales. 

👍 To clear up inventory for some fresh stuff. 

This is where flash sale emails come in. These emails trigger customers' impulse buying behavior; when they see a deal too good to ignore, they just hit the buy button without giving it even a second thought.

Meme on flash sale

Here’s how to run a flash sale email campaign in just three steps:

Step 1: The teaser 

This is the very first email you send to your subscribers, giving them a heads-up about the flash sale you are going to launch. This email spills the beans on when the sale starts, the hot items it brings, the pretty good discounts it offers, and how long it lasts. 

It’s more like inviting them to a shopping party, saying: “Hey, Mark Your Calendars! Something Exciting is in the Pipeline.”

🚀 Pro Tip: Schedule the teaser two days before the flash sale begins. This window gives you ample time to get things ready and your audience to buckle up for the exciting event ahead. 

Step 2: The launch 

The next thing in the lineup is the launch email. This email lets your customers know that the big sale is officially live now. 

You can grab your customers’ attention through the subject line. Craft yours like: “The Wait is Over Now: Flash 70% Off On Your Favorite Items!” 

🚀 Pro Tip: Make your subject line catchy and crystal clear so your audience can’t resist clicking open. Spill all the juicy details in the copy, keeping the urgency high and crossing your fingers for impulse buys. 

Step 3: The last chance

When the promotion is about to wrap up, it’s high time for you to give your customers a final push. Customers keep procrastinating when it comes to adding any item to the cart, and it’s the urgent reminder that makes them grab the deal before it’s gone. 

Your subject line should create a sense of urgency. For example, “Hurry Up: Last Chance to Save!”

🚀 Pro Tip: Never underestimate the power of a last chance email, as it brings in some big bucks. The best time to send it is at least four to six hours before the deal closes.

Design Flash Sale Emails With Unlayer

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5 Irresistible Flash Sale Email Copies to Boost Your Sales

Looking for copies that promise results? You are exactly where you need to be, my friend! 

But before you dive into your favorite template, let me share some secret tips to craft a winning sales email in no time: 

Design & copywriting tips for flash sale emails

It’s time to put these expert tips into action! So, below are the five copies that will inspire you:

Copy 1  

Subject: Are You Ready? Flash Sale Launching Soon! 🚀

Hey [Customer’s Name],

The countdown to big savings begins! We are all set to launch a flash sale on [Product’s Name] in a couple of days, and you are invited to the party. 

Here’s a sneak peek of what the hype is all about:

  • X% off on [Mention Product’s Name]
  • X% off on [Mention Product’s Name]
  • X% off on [Mention Product’s Name]

So, are you excited? Stay tuned!

Warm Regards, 

[Your Brand Name]

Copy 2

Subject: Shh … 🤫 Big Sale On the Way!

Hey [Customer’s Name],

We have a secret that we can’t keep anymore! We are offering [X%] off on [Mention Product’s Name] and the sale is going live on [Mention the Date]. 

Buckle up to save some extra cash this month!


[Your Brand Name]

Copy 3

Subject:  Hurry Up: Flash Sale is Live Now! ⚡

Hey [Customer’s Name],

Guess what? Your most awaited flash sale is happening now, offering you a [X%] discount on [Mention Product’s Name] for the next 48 hours. 

What are you waiting for?

Shop now or regret it later. 


[Your Brand Name]

Copy 4

Subject: 🚨 Don’t Blink, You Might Miss it! 

Hey [Customer’s Name],

The moment you have been waiting for is finally here. Our flash sale is officially LIVE. From trendy [Product Name] to your all-time favorite [Product Name], we are back with a bang—offering [X%] off until [Mention the Date]. 

Click the button below to grab the offer before it’s gone. 

[Shop Now Button]

Happy Shopping, 

[Your Brand Name]

Copy 5

Subject: ⏳ Last Call: Flash Sale Ends Today! 

Hey [Customer’s Name],

Ooops … Our flash sale is ending soon, and you almost missed it! 

Act fast; you still have 24 hours to grab your favorites at unbeatable prices.  

Don’t miss out on this golden opportunity!

[Check Out Now Button]


[Your Brand Name]

Wrap Up

Now that you have the inside scoop on flash sale emails, it’s time to shine like the email rockstar you are meant to be. 🚀

So, what is holding you back?

The email marketing stage is set, and all the spotlight is on you. Just move ahead and steal the show! ✌🏻

FAQs Related to Flash Sale Emails 

1. When should you announce a flash sale?

Umm … At least two days before the sale actually begins!

2. What is the difference between a flash sale and a sale?

A flash sale occurs in response to a special event, is short-lived, and offers big discounts on specific items for a limited time. On the flip side, a regular sale is a seasonal sale that lasts longer and offers discounts on a range of products. 

3. How long should a flash sale last?

Well, it lasts anywhere from 24 hours to 72 hours, depending on the promotion and preferences of a business.

4. Are flash sale emails worth it?

Absolutely! It’s a win-win for the business as well as the customers. Companies get to boost their revenue in a short time while shoppers get the golden ticket to grab some sweet deals.

5. How long should a flash sale email sequence be?

Umm … Usually, flash sales are only a few hours long (12-36 hrs), so short sequences, i.e., three emails, work well for a flash sale. However, if your sale is slightly longer, you can go for up to five email sequences as well.


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