With an ROI of $36 for every $1, email marketing is a crucial component of digital marketing efforts.
That is precisely why the email marketing tool you choose can make or break your strategy.
AWeber is a comprehensive email marketing tool used by many businesses for years. However, more and more sophisticated email marketing solutions continue to appear on the scene because of the demanding needs of customers.
Therefore, we’ve handpicked the six best AWeber alternatives to give your email marketing strategy a much-needed boost.
Before diving deep into it, let’s look at a brief feature comparison of these tools.
AWeber Alternatives: Brief Feature Comparison
1. AWeber Vs. Hubspot
Hubspot is a full-fledged CRM platform with all the software, integrations, and resources you need at your fingertips to connect marketing, sales, content management, and customer service.
Hubspot is mainly known for its email marketing automation and CRM platform. However, it has really up-ed its email marketing game with a freemium alternative to AWeber.
Let’s have a look at its features.
Features
- Intuitive drag and drop editor to create professional-looking email marketing campaigns.
- Customization of layout, images, call-to-action buttons, and much more.
- 2000 emails on the free plan.
- Seamless integration with hundreds of popular tools.
- A/B testing of emails and automation flows.
- Optimization of email campaigns with an analytics dashboard.
Pricing 💰
Free plan: includes up to 2000 monthly email sends, up to 10 active lists, and 1000 static list segmentation.
Paid plans: Starter plan begins at $18/month, Professional at $800/month, and Enterprise at $3,600/month.
2. AWeber Vs. Campaign Monitor
Campaign Monitor is another AWeber alternative with great features to let you deliver beautiful emails to your customers.
This tool offers good segmentation and personalization features. So, you can easily handle your customer data and apply that to create well-targeted email campaigns and automation workflows.
However, you won’t be able to include Facebook ads or any other channel in your communication workflow using Campaign Monitor.
Plus, it offers limited email templates. So, you’d need to embed another email design tool to create stunning emails. After creating visually-stunning emails, you can use Campaign Monitor to automate your workflows.
Features
- Visual email builder.
- A bunch of beautiful email templates.
- Smart segmentation and personalization to increase email engagement.
- Intuitive visual journey designer is a great email marketing automation tool for beginners to create automated communication workflows.
- Personalize emails according to the customer data you have and send emails at individual subscribers’ optimal times.
Pricing 💰
Free plan: Campaign Monitor offers no free plan so far.
Paid plans: It offers a Lite plan at $11/month, Essentials at $19/month, and Premier at $149/month.
3. AWeber Vs. ActiveCampaign
ActiveCampaign is an email marketing tool ideal for beginners who want to optimize their customers’ experience by automating many marketing, sales, and support processes.
It gives you access to several pre-built automations that combine email marketing, automation, and CRM for dynamic cross-channel orchestration, segmentation, and personalization.
Although it offers a powerful email marketing solution, it may not provide the comprehensive capabilities you’re looking for in the realm of social media ads and their management.
Here’s a brief list of ActiveCampaign’s features.
Features
- Powerful segmentation to help you send targeted emails.
- Dynamic content to make it easy for you to customize your message.
- Well-crafted, ready-to-use HTML email templates that leave a lasting impression.
- Personalization of each email according to the contact information you have.
Pricing 💰
Free plan: ActiveCampaign doesn’t offer a free plan but a free trial for 14 days.
Paid plans: Plus plan starts at $49/month, Professional at $149/month, and Enterprise plan where you can talk to the sales team to customize the right plan for you.
4. AWeber Vs. Constant Contact
Constant Contact is an upgraded AWeber alternative with many smart features and solid email deliverability rates.
What sets it apart from other tools are its added value features such as online surveys, live events, donations, and coupons.
Furthermore, its marketing automation helps you to create comprehensive workflows to reach your customers on time.
Features
- Visual email editor with drag and drop functionality.
- A bunch of email templates to get you started.
- Customer segmentation.
- Wide range of signup forms.
- Online surveys and polls.
- Marketing automation to send the right message at the right time.
- Email tracking software to improve your email marketing KPIs.
Pricing 💰
Free plan: There’s no free plan, but you get a 14-day free trial round.
Paid plan: Pricing begins with the Lite plan at $12/month, Standard at $35/month, and Premium at $80/month.
5. AWeber Vs. GetResponse
Another great AWeber alternative is GetResponse, with all the email marketing and automation features to streamline your email marketing campaigns.
It is an affordable solution with a free plan to help you create beautiful and responsive emails in easy steps.
Features
- Drag and drop email editor.
- Professionally designed free email templates.
- Advanced segmentation features and dynamic content for better personalization.
- Email deliverability management.
- A/B testing to maximize your email marketing efforts.
Pricing 💰
Free plan: GetResponse offers a free plan with access to basic features. This, however, is limited to an email list of up to 500 subscribers only.
Paid plan: It’s paid Email Marketing plan starts at $19/month.
6. AWeber Vs. Mailchimp
Mailchimp is one of the top names when it comes to modern and cheaper AWeber alternatives. It's easy to use, making email marketing a piece of cake for you.
It offers a visual drag and drop email editor and lets you create ads for different social media platforms like Facebook, Instagram, and Google directly from within the app.
You can also get your hands on basic automation, which is more of an afterthought than a cornerstone feature for Mailchimp. So it’d be easier to use for first-time email marketers who want to create simple email automation workflows.
Features
- Visual email editor with drag and drop interface.
- Pre-built email templates.
- Ad creation across social media platforms like Facebook, Instagram, and Google.
- Advanced analytics and reporting tools.
- Embedded forms, popups, and landing pages to grow your email list.
Pricing 💰
Free plan: Mailchimp offers a Free plan that lets you send emails to 500 contacts monthly.
Paid plan: Mailchimp’s Essential plan begins at $6.50/month, Standard starts at $10/month, and Premium for $175/month.
Now is the perfect time to look at a bonus tool that you can use to create stunning emails within no time.
Unlayer - White-Label Solution to Create Modern Email Designs With Ease
Unlayer provides you with everything you need to create modern email designs with ease, as well as advanced features to ace your email marketing campaigns. You get all this without needing any technical knowledge or coding experience.
It offers two solutions: Unlayer Studio and Unlayer Embed.
Unlayer Studio
This comes fully featured for freelance designers, marketing teams, and agencies.
Unlayer Embed
This is an embeddable drag and drop email and landing page builder to create designs that exponentially cut development time and costs. It takes less than five minutes to embed the editor in your existing applications, and you’re good to go.
Features
Both Studio and Embed have the following features:
- Visual drag and drop editor.
- 1500+ responsive HTML email templates to make your design process easier.
- Human-friendly merge tags for personalization.
- Integration with several email service providers like AWeber, Gmail, Constant Contact, ActiveCampaign, etc.
- Team collaboration feature.
- Multiple AI features like Smart Headings, Smart Buttons, Smart Images, and Smart Text.
- 24/7 technical support for customers.
- Custom file storage.
- Custom tools and blocks.
Pricing 💰
Free plan: Unlayer offers a 14-day free trial where you get access to multiple features like the drag and drop function, free stock images, etc.
Paid plan: The Designer plan comes at the price of $20/month, and the Team plan is for $40/month.
For Embed customers, the Startup package is just for $149/month, the Business plan costs $299/month, and the Growth plan comes at $599/month.
Create Stunning Emails Within Minutes
In The End…
It all comes down to choosing what works best for you. Although AWeber is a comprehensive email marketing tool, it's not the only one out there.
You can go through this list of AWeber alternatives and pick the right tool for you by screening through their features and pricing.
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