Unlayer transformed Perfit's e-commerce experience and boosted their clientele’s businesses while saving them time, cost, and resources required in building such craft.
Headquartered in Argentina, Perfit is a flourishing email marketing and automation startup that manages comprehensive email marketing campaigns for e-commerce operators in the Latin American markets.
To ensure efficient and effective communication with customers, Perfit enables its clients to send informational campaigns, transactional emails, promotional messages, and triggered newsletters.
With the region modernizing quickly and accelerating digitalization of consumer habits, the concentration of Latin American online shoppers was estimated to have massive projections of upto 350 million. This meant that e-commerce sales were on a rapid growth path.
This offline-to-online shift resulted in a greater TAM (total addressable market), and Perfit decided to adopt some radical measures for more effective communication and profitability.
While the clients loved everything Perfit could do for them, Perfit’s email capability remained a deal breaker. The email editor they used had been built in-house and was quite basic, which made the user experience clunky.
The previously used email builder also lacked drag-and-drop functionality and the ability to re-arrange the components or create responsive designs.
To add to the clients' frustrations, the overall email rendering experience was also compromised. Consequently, the clients could not stop asking for a better email editor experience.
This customer dissatisfaction cost Perfit substantially in terms of revenue and needed to be addressed ASAP.
Eventually, Perfit decided it was time to be bold and try something new by upgrading its email editor.
In early 2022, Diego Sanchez, Product Manager at Perfit, set out to surf the market for an embeddable email editor that not only addressed their concerns but also served the needs of their clients. He began by searching the web. Here, another challenge awaited them.
The market is full of tools: one better than the other, one cheaper than the other. It was quite a challenge to find an embeddable email editor that met the needs of Perfit’s clients.
They needed a smart email editor that could be seamlessly embedded in their own application and one that equipped Perfit’s email templates gallery for the client's convenience.
So, the Perfit team looked far and wide. They tested every tool on the block, from Stripo to Topol to BEE to Unlayer, testing the features, evaluating the plans, and analyzing the strengths and weaknesses.
What they learned after an extensive testing phase was an interesting realization - a factor not on their radar earlier mattered significantly to their business: the extent of customization offered by a robust embeddable email editor.
The Perfit team discovered that the range of customization provided by Unlayer was a game-changer for their audience.
After testing and trying all options in the market, Perfit realized that what made Unlayer stand out as the best option is that what it provides goes far beyond the appearance of emails.
Consequently, building on Unlayer's extensive flexibility, custom tools, exhaustive pre-built email templates library, and premium features, Perfit launched its new email editor version to enable its customers to design high-performing emails.
“When we analyzed Unlayer and the alternatives, we realized that it's the way to go, and the choice became simple instantly. The winning feature was the freedom of customization. Unlayer is truly our own to ensure that we are the heroes for our customers. A great solution: customizable and extensible.” Diego Sanchez Chief Product Officer, Perfit
Leveraging Unlayer transformed Perfit's e-commerce experience and boosted their clientele’s businesses while saving them time, cost, and resources required in building such craft.
The customers found an instant upgrade in the level of service, and the quality of user experience improved substantially. The customization capability offered by Unlayer not only made it possible to create hassle-free custom tools to improve functionality but also enhanced the visual integration of emails into the customers’ brand identity.
The biggest upside to it: while Unlayer takes care of your customers’ worries, you keep building your business!
Currently, Perfit is about to become one of the top email marketing and automation solutions for the Latin e-commerce market, serving around 6,000 happy clients. And Unlayer is paving the way for its success.
What’s the next stop for your business?
“We used to receive a number of feature requests from our customers. We have marked 40 of those completed, and all of them have been delivered only by implementing Unlayer. That's awesome. It is beautiful.” Diego Sanchez Chief Product Officer, Perfit
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