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Cómo Hive cerró un 40% más de clientes potenciales con Unlayer

Unlayer permitió a Hive ofrecer un generador de correo electrónico de alta calidad sin tener que gastar incontables horas y dólares en su creación. De este modo, aumentó su clientela y sus ingresos simultáneamente.

Marketing Software100+ employeesKitchener, Canada
Cómo Hive cerró un 40% más de clientes potenciales con Unlayer

Think peace of mind, think Hive. Its powerful email and SMS marketing CRM allows brands to create personalized and automated messages. With such solutions at their disposal, brands benefit from higher sales and happier customers. It’s no surprise that Hive sends 50 million+ emails monthly for the world’s top companies.

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Challenges

Hive prides itself on making email marketing easy. But what are emails without a great design? Hive knew that to become a complete email marketing platform, they needed a state-of-the-art email builder. However, that required countless hours and dollars spent on development. That’s where the challenge arose.

Patrick dice: "No teníamos meses de ancho de banda disponible (ni queríamos esperar tanto tiempo) para construir/enviar un producto tan pulido internamente".

Aparte de los problemas de desarrollo, Patrick y compañía no querían actualizar constantemente su producto para mantenerse al día con los requisitos siempre cambiantes de los diferentes clientes de correo electrónico. Sabían que tenían que buscar una solución externa.

Solución

Hive was on the hunt for a high-quality email builder that offered advanced solutions, adapted to changing industry trends, and was customizable. However, the path to finding one wasn’t easy. Patrick says, “We looked at a few open source tools that were way too complicated or output bad HTML.”

They got to know about Unlayer through a referral, and then there was no looking back. Unlayer appeared so promising that Hive skipped the trial and embedded the email builder straight away. For 4 years now, Hive has trusted Unlayer to provide unmatchable email design solutions for their growing clientele.

Initially, it took us an afternoon to plug the editor into our product. Since then, we’ve spent many hours building out deep functionality with custom tools.

Patrick Hannigan
Patrick Hannigan
Chief Technology Officer

Resultados

Hive has witnessed consistent positive results ever since joining hands with Unlayer. They are fans of Unlayer’s drag and drop editor, custom tool feature, saved blocks tool, and customer support. The email builder is so easy to use that any customized tools needed by Hive’s engineering team are developed within hours. With Unlayer, the task of constantly tweaking HTML formatting has been eliminated.

  • $50,000 development and maintenance costs saved yearly
  • 40% additional leads closed
  • 10,000+ hours saved since using Unlayer
Solution Demo

New leads love ‘our product’s’ drag and drop email editor. Many of our current clients are experts on the intricacies of building emails with it.

Patrick Hannigan
Patrick Hannigan
Chief Technology Officer

When it comes to the satisfaction of Hive’s clientele, Patrick says, “They are using it all the time!” He further says that their customers have become such experts using Unlayer that they’re happy to pass on the knowledge.

Hive has trusted Unlayer to provide email builder expertise since 2017. When will you?

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