AI in React Email Editors: Features + Benefits for Devs & End-Users

Email creation is often tedious and time-consuming. Marketers spend plenty of time crafting emails, personalizing content, and tweaking design. 

On the other hand, the developers behind the React email builders receive endless requests for advanced features and performance improvements. 

This is where AI takes over—automating repetitive tasks, saving time for end-users, and simplifying the development process for developers.

So, let’s explore the exact role of AI in React email editors, its benefits for marketers and developers, and how tools like Unlayer are leading the way.

5 Must-Have AI-Powered Features in React Email Editors

Advanced React builders now come with AI features such as:

1. Smart content generation

Modern React email editors are evolving with AI-powered capabilities that make content creation faster and more seamless. One standout feature is smart content generation. 

Instead of switching between tabs or relying on external tools like ChatGPT or Jasper, end-users can now generate compelling email copy directly within the editor, without ever leaving the host application.

The feature uses AI to suggest smart subject lines, headers, and email copy based on your prompts. It analyzes patterns of the best-performing emails and learns from user interaction to offer more relevant suggestions, saving time and boosting engagement. 

For example, you give input like “promote 30% off on summer clothes”. It will generate very smart and catchy subject lines like:

• Beat the heat with 30% off this summer!

• Hot days and even hotter deals—30% off the entire collection!

• Step into summer with 30% off!

2. Dynamic personalization blocks 

These blocks use AI to tailor emails for each recipient automatically and at scale. The AI uses the recipient’s behavioral data (what they browsed or purchased before) and demographic insights (where they live) to help you customize content for different audience segments. 

So, rather than sending the same generic email to everyone, you send a personalized one, such as a welcome-back email to returning customers and a special discount offer for first-time buyers. 

It all happens seamlessly within the editor, no manual segmenting or external tools required.

AI does this all, boosting email engagement and conversion rate. 

3. Creative design suggestions

Confused about which email layout to choose? Let AI handle the guesswork. With built-in design intelligence, modern React email editors now offer smart design suggestions tailored to your content, audience, and brand identity.

AI analyzes your email's content, whether it is a newsletter or a product launch, and then suggests fonts, colors, and even CTA buttons based on UI/UX best practices. 

For example, if you want to promote a fitness app, AI might recommend bold fonts, vibrant colors, and a dynamic layout to grab the attention of fitness freaks.  

On the other hand, for a luxury product launch, it may suggest a sleek, minimalist design with elegant fonts and subtle color contrasts.

4. Automated image optimization

Dealing with image sizes and formatting can be a major time sink, especially when designing responsive emails. Fortunately, AI in modern React email editors takes the hassle out of image handling by automatically compressing and resizing visuals without sacrificing quality. Your emails stay lightweight and fast-loading across desktop and mobile devices.

But it doesn’t stop there. If your current images aren’t visually aligned with your message, AI steps in with smarter recommendations, suggesting more eye-catching visuals that better match your content and tone. It can even help apply on-brand filters or remove distracting backgrounds to create a cleaner, more professional look.

Whether you're showcasing a product, sharing event photos, or designing a hero banner, intelligent image optimization ensures every visual looks sharp, relevant, and ready to engage.

5. Accessibility & compliance checks

On the accessibility front, AI automatically flags problems like low color contrast, unreadable fonts, missing alt-text on images, and improper heading structures. It ensures your emails are readable for everyone, including users with visual impairments or screen readers, without requiring expert knowledge of accessibility standards.

On the compliance side, AI scans your email content and layout for elements that could violate regulations such as GDPR or trigger spam filters. It looks for patterns like overly salesy language, missing unsubscribe links, or improper handling of user data.

For example, this feature gives you:

• Real-time score showing email accessibility.

• Suggestions for using clear, inclusive language.

•  Alerts about missing any legal information.

How Developers Benefit From AI in React Email Editors

• Simplifies development: AI-powered tools reduce the need to code complex features manually, helping developers automate repetitive tasks and accelerate the development process.  

• Improves performance: It helps you write clean code by suggesting better structures, automatically cleaning up unused elements, and following email design best practices. It also catches common coding issues early on, like invalid HTML, conflicting inline CSS, and layout inconsistencies, saving developers time debugging them and ensuring emails perform smoothly across all devices.

• Easy personalization: AI-powered dynamic blocks help developers personalize emails for end-users without writing complex conditional logic. Instead, they add a smart block, such as a product recommendation, and the AI handles the rest. 

How End-Users Benefit From AI in React Email Editors

• Content suggestions: AI analyzes your target audience, email campaign type, and industry trends to recommend relevant content. Thus, you can create engaging and high-converting marketing emails faster without wasting time on guesswork.

• Design improvements: AI also suggests different color schemes, fonts, and layout styles to help you craft branded emails faster. Moreover, it detects issues such as overcrowded sections and poor contrast and recommends how to fix them to enhance readability and visual quality. 

• Automated A/B tests: AI tracks email performance in real-time, determines the winning version, and recommends what works for your audience.  

Looking for an AI-powered React email editor? Try Unlayer!

How Unlayer Fits in the Puzzle

Unlayer offers several AI features to automate tasks and enhance the editing experience. 

All the AI features are enabled by default, and you can disable them using the following command:

Here are the AI features that Unlayer offers:

• Smart text

The feature uses AI to generate optimized text based on the context. You can disable the feature using:

• Smart buttons

This feature leverages AI to generate conversion-worthy CTA buttons. Here you can see our smart buttons feature in action: 

You can disable smart buttons as shown below:

• Smart headings

Helps you generate smart, relevant, and optimized content headings based on your content. 

Here’s how the smart headings feature works:

Feel free to disable the feature through:

• Magic images

This feature generates images based on your prompt. This is how our AI-powered image generator works:

You can disable the feature anytime using this code:

• Smart image alt text

You can generate alt text labels for images quickly using this feature, and it can be disabled using the following code:

Conclusion

It is obvious now that AI in React email editors is no longer an add-on but a core feature. It is bridging the gap between the complex development process and emerging marketing needs, making the email-building process faster, more scalable, and more intelligent than ever.