The travel industry is a trillion-dollar industry that’s highly competitive, making it difficult to stand out from the crowd.
Therefore, travel email marketing is one of the most effective strategies to engage prospective tourists. It provides a high Return On Investment (ROI) in general - as much as $36 for every dollar spent.
Still, how to make the best of all email campaigns out there?
The answer is simple. Employ Unlayer’s travel and leisure email templates to cut through the noise and make it easier for your subscribers to choose your brand over others.
Below are a few handy tips on creating the best travel and leisure email templates.
Elements to Look For in Your Travel and Leisure Email Templates
Read the following tips to choose the best travel and leisure email templates to make your marketing campaigns successful.
Customers want personalization
It’s in your business's best interest to make email messages that speak to each of your consumers on a personal level because personalized messages can boost revenues.
Personalization can seem lofty due to the competitive nature of the travel industry. However, there’s still a way to personalize your customer’s experience by making your content more relevant and addressing each customer by their name, spending habits, and likes.
Therefore, choose email templates that allow you to insert merge tags to grab your readers’ attention and make them feel unique.
Mobile responsiveness is the standard
More and more customers have started to view emails on their phones. People tend to scroll through their favorite destinations on mobile screens while planning their trips.
Hence, hotel bookings and everything related to travel are likely to happen on mobile devices. So, pick travel and leisure email templates with a mobile responsive format to make things easier for your target audience.
Videos hold sway
We’re all aware that content is key but out of all types of content pushed out in the travel industry, videos hold sway.
It is one of the most powerful ways to showcase the experiences you’re offering as a business. Additionally, it helps you tell stories that resonate with your audience, eventually triggering bookings.
So, if you’re looking to level up your marketing tactics, then it’s time to invest in travel and leisure email templates that allow you to embed videos in them.
Why Is Unlayer the Best Designing Tool?
For its outstanding designs.
Besides this, Unlayer offers a range of 1,000+ ready-made email templates you can choose from. Hence, you’ll be free from the stress of hiring a professional designer.
All these templates have a responsive format, which means they display perfectly on any device they’re viewed on.
You can alter these templates as per your liking with its user-friendly drag and drop editor. Plus, you can personalize your templates with the help of merge tags, save custom blocks, and insert rich multimedia like images, GIFs, videos, etc.
Once you’re done with the designing process, you can export your templates to several Email Service Providers (ESPs) like Mailchimp, Constant Contact, ActiveCampaign, etc.
So, what are you waiting for? Grab your favorite travel and leisure email templates and get started.