Should you be marketing on Juneteenth? The recently-turned federal holiday witnesses an uncanny amount of controversial and insensitive campaigns.
However, a well-thought-out campaign can build a strong community and increase awareness about this holiday. And Juneteenth email templates can greatly help you create a campaign that doesn’t backfire.
76% of brands use HTML templates to design emails since they’re convenient, time-efficient, and cost-effective. But before you decide on a design, consider the below tips for choosing the right Juneteenth email template.
3 Tips for Selecting Effective Juneteenth Email Templates
When choosing templates for your Juneteenth emails, remember to keep the following tips in mind:
1. Be consistent with your message.
It’s important to remind yourself why you’re emailing your subscribers on Juneteenth in the first place.
Planning to share a timeline of events that resulted in the end of slavery? Choose an email template with an infographic that graphically displays the sequence.
If you wish to share what this holiday means for your team, select a template that lets you add multiple images with a text block beneath them.
2. Avoid flashy design elements.
Juneteenth isn’t the same as Christmas. Remember, your goal is to increase awareness about this event and help the community in whatever way possible. You’re not promoting a sale or looking to make an easy buck.
Your template should have a somber design, and multiple flashy design elements, like GIFs, timers, carousels, etc., should be avoided. You can, however, add one such element per email to create a noticeable design.
3. Go for a structured layout.
It’s important to go for a template in which the textual and visual elements complement each other. If your email is text-heavy, choose a template that features few graphics. On the other hand, if you include multiple images of Juneteenth-related festivities, make sure your copy is minimal.
Your final email should appear balanced, making the content easier to consume.
Where to Find the Best Juneteenth Email Templates?
The answer is clear, and that’s Unlayer. You should use Unlayer’s Juneteenth email templates because they’re:
- Well-designed considering industry best practices
- Responsive on different screens and email clients
- Fully customizable because of the drag and drop editor
- Personalizable due to merge tags
- Integratable with multiple email service providers, like HubSpot and Mailchimp
Does this sound exciting? Start your 14-day trial now to access our premium templates completely free.