Who doesn't look forward to the holidays? Finally, some time to relax, be around loved ones, and the best part - shop the holiday sales! And oh boy, do people take these sales seriously. In the 2021 holiday season alone, retail sales in America reached $1.221 trillion.
So if you're an email marketer, holidays aren't something you can just ignore. You must curate the jolliest and most engaging email to captivate your audience and maximize your holiday revenue.
How do you do that? By opting for holiday email templates so you can make your life easier while still attracting customers. Here are a few elements that make up the perfect holiday email template. Look for these when going through all the possible template options.
Must-Have Elements to Look For in Holiday Email Templates
Going through a bunch of holiday email templates can be overwhelming and might leave you confused. Don't worry, we're here to help. Here are three elements to be on the lookout for when sifting through templates. Pick a template with these elements, and you're good to go.
Thanksgiving, Christmas, New Year, or just spring break - so many holidays to cater to. Instead of designing a separate email every time a new holiday comes around, look for an email template that already serves the purpose.
For example, if you're looking for a Christmas email template, make sure the design screams things like gifts, celebrations, and, of course, Santa Clause.
Also, ensure that the template is customizable, letting you change the colors to represent the holiday theme and add other elements, such as images or GIFs, to add hints of celebration.
Nothing boosts engagement like a fun and interactive element. So try picking a holiday email template that lets you add vibrant CTA (Call To Action) buttons.
Apart from CTAs, you can also spice up the email by embedding CSS animations and videos that will help you instantly grab your audience's attention. The right kind of template will let you add such interactive elements, and that too without requiring any coding.
Want to boose holiday sales? The best way is to add a sense of urgency to your emails. You can do this by selecting an email template with a countdown timer in there.
Watching time fly by as the countdown continues triggers your audience's FOMO (Fear Of Missing Out) response. This inevitably makes them act fast because they don't want to let go of a good deal. And this naturally does wonders for your revenues.
You can also display urgency through your color choice. For example, red is widely known to signify urgency, which is why you also see it used around clearance sales.
Why Is Unlayer the Best Choice for Holiday Email Templates?
Designing the perfect holiday email templates isn't as easy as it sounds. But it definitely gets easier with Unlayer. Why? Because Unlayer offers a library of 1,000+ readymade email templates, offering you a wide variety to choose from.
The user-friendly drag-and-drop editor enables you to modify and customize your selected holiday email template as you wish. You no longer need to hire a professional to design beautiful-looking emails. You can do it yourself, without any coding skills.
Moreover, you can personalize your email with merge tags, insert social media links, and easily export the final template to your favorite email service providers.
Sound too good to be true? Try it out for yourself - start designing now.