One industry that can survive the toughest of times is Ecommerce. Even with Covid-19 prevalent today, 2021 is expected to witness the highest number of digital buyers ever, i.e., 2.14 billion.
People love buying online. Well, you can’t blame them - Ecommerce is convenient, stress-free, and now safe.
One foolproof way for marketers to make the most of this profitable industry is by sending well-designed emails. Unlike social media, emails reach your audience directly. Hence, increasing their chances of converting.
Create impactful emails by using readymade ecommerce email templates. They save you time and money - why wouldn’t you use them?
The below tips make it easier for you to choose only the right templates for your ecommerce emails.
Which Ecommerce Email Templates to Choose?
An average template with result in a poorly performing email campaign. Look out for the following must-have elements to select a high-converting ecommerce email template.
Responsive Email Design
Mobile Ecommerce accounts for 45% of all Ecommerce sales in the US. If that doesn’t convince you to create mobile-ready emails, the next statistic might. As per Google, people are 62% less likely to purchase from your brand if their mobile experience was negative.
Opt for only those Ecommerce email templates that have a responsive design. This will ensure your Ecommerce emails look great on mobile screens along with desktop ones.
If you think emails are only sent in times of sales, then you’re mistaken. Email marketing is hands down the best channel for nurturing leads.
The Ecommerce email template that you choose must be specific to the kind of email you’re sending. An abandoned cart email template will do you no good if you’re sending a thank-you email. Similarly, if you’re sending a Halloween email, the ecommerce email template must be designed specifically for the occasion.
If you haven’t noticed already, the Ecommerce industry is a competitive one. With new online shops opening daily, you must be on the top of your game to win over your audience.
There must be something special in your Ecommerce email templates, or else your email will get lost in your subscriber’s inbox clutter. Watch out for the following elements in the templates you’re considering, as they’ll enable you to create attention-grabbing emails;
- Images or GIFs
- Interactive elements, like carousels and animated buttons
- Balanced layout
- Well-thought-out color palette
Where to Find the Best Ecommerce Email Templates?
That’s an easy question to answer - it’s Unlayer. The ecommerce email templates provided by Unlayer are a class apart.
You should choose Unlayer as your template provide because of;
- 1000+ no-code email templates
- Mobile responsive design
- User-friendly drag and drop editor
- Custom design blocks
- Personalization with merge tags
- Collaborative feature for instant feedback and approval
- Integration with multiple email service providers
Sounds too good to be true? Try now for free!