Birthdays are always fun to celebrate. They’re like personal holidays where your loved ones wish you a happy birthday, the restaurant staff sings, and brings you free desserts.
It’s also the time to see those birthday offers rolling in, like free lunch at your favorite restaurant, or a discount on your preferred brand of clothing or makeup.
You won’t believe this, but birthday emails have 179% higher click-through rates than promotional emails. And this is where birthday email templates come in handy, providing you a unique opportunity to engage with your target audience and celebrate their special day.
So, before you go on choosing a birthday email template, here are a few valuable tips to keep in mind.
Must-Have Elements for Birthday Email Templates
We do get that it’s hard to decide on so many good options. But the below tips will help you cut through the clutter and pick the best fit.
Make it personal
When you receive a birthday card in your mail, the sender personalizes it because that’s what makes the card unique. You should do the same thing with your birthday emails.
Personalizing emails deliver six times higher transaction rates than non-personalized ones. Therefore, use your customers' first names in the subject line and the email message itself. For that, choose an email template that allows you to personalize your emails through merge tags.
Use fun images and GIFs
Why not include fun images and GIFs in your birthday emails? After all, using rich multimedia can be a powerful way to tell a visual story and catch your subscribers’ attention. Plus, they’re fun and lighthearted, which fits well with a birthday's overall celebratory theme.
We know that embedding images and GIFs can be tricky, but you should pick birthday email templates that let you do that with much ease.
Create a clear CTA
A clear Call-To-Action (CTA) is a must-have for every email, and birthday emails are no different. Make sure your CTA button stands out because you want your customers to redeem their birthday gift or claim their $30 coupon on their special day.
So, ensure that your selected birthday email templates have prominent and attractive CTA buttons.
What Makes Unlayer the Best Choice?
A special celebration calls for a unique email design, and that is what Unlayer offers you with its pre-designed 1,000+ email templates. All the templates are responsive and display perfectly on all devices.
The best part is you can easily customize them according to your preferences with the user-friendly drag and drop editor. Plus, you can personalize your emails with the help of merge tags.
You can also embed rich multimedia elements like images and GIFs to make your birthday emails extra special. Once you’re done designing your birthday email templates, you can export them through multiple email service providers like Mailchimp, Active Campaign, Constant Contact, and many others.
So, what’s stopping you? Start designing already!