Have you ever opened a promotional email and something about it felt off? The generic subject line and the irrelevant email copy screamed nothing but ‘mass send.’
Imagine if your bulk emails made the same impression on your customers.
Would that be pleasant? Absolutely not!
So, bulk sending isn’t just reaching a thousand inboxes at a time; it is about doing it right. And to do it right, you must know bulk email marketing tips and best practices.
But first, let's explore its ‘what’ and ‘why.’
What Is Bulk Email Marketing and Why Does It Matter? 🤔
Ummm …
Let’s decode:
The ‘what’
Bulk email marketing, AKA mass email marketing, is sending a single email (consisting of any promotion, announcement, etc.) to a sea of audience in one go.
The ‘why’
Here’s why it is the real deal:
💪 Saves time by reaching thousands and millions of customers in a click.
💪 Connects you with a large audience without spending a fortune.
💪 Boosts customer engagement, sales, and brand image.
See, it does work wonders! 🫡
9 Tips to Perfect Bulk Email Marketing 🤫
We are pretty sure that you are quite inspired by bulk email marketing. So, to make the most out of it, keep these tips handy. ✌🏻👇🏻
Tip #1: Warm up your IP address
Warming up your IP address is as crucial as warming up yourself before you do any exercise. Just like stretching prevents your body from injuries and gears it up for action, warming up your IP address ensures that your emails are all set to make a mark instead of flagging them as spam.
Begin with sending a few emails and gradually ramp up to bulk send. This will build legitimacy and help you land in your target audience’s inbox instead of trash.
Tip #2: Segment your email list
To bulk send, you must first segment your email list into smaller and targeted groups based on customers’ demographics, interests, purchase history, engagement levels, etc.
Like,
Segment A: Customers looking for cozy winter clothes 🧣❄️
Segment B: Shoppers waiting for new year sales 🛍️ 🎉
Segment C: People looking for health and fitness tips 💪🥗
This email segmentation helps you personalize emails, speaking directly to each group’s interests and needs. So, your emails don’t sound generic but very personal and tailored ones, boosting engagement rates and conversions.
Tip #3: Craft engaging and compelling emails
To make your emails stand out, focus on the email content and design.
Here you go:
✍️ Email copy
Your email content should hook the reader instead of putting them off.
For that, you must:
👉 Come up with a snappy subject line
👉 Write clear, brief, and easy-to-skim content
👉 Add clear and loud Call to Action (CTA)
And …
If you are not focusing on the email design, let us be very straightforward: you are missing out on something really big. 🥲
🎨 Email design
A good design does not only mean being just fancy; it’s also about functionality.
Make sure that the email design is:
👉 Visually appealing
👉 Emotionally engaging
👉 Reinforcing brand identity
👉 Responsive across different devices
👉 Increasing email engagement and conversions
Just keep a minimalist design, and here’s how: 🤫
👉 Create a visual hierarchy
👉 Avoid lots and lots of colors
👉 Use graphics in email sparingly
👉 Make the negative space your best buddy
👉 Keep text short and crispy
👉 Optimize email font style, size, and color
👉 Don’t forget to add your brand logo, name, and footer information
👉 Avoid adding too many CTAs
Now, you might be thinking about where to design such jaw-droppingly amazing emails. On Unlayer, for sure. 🫠 So, what are you waiting for? Check out some crazy templates for your next mass email campaign here.
Tip #4: Keep your email list clean
A healthy email list is the secret sauce of bulk email marketing.
Check your subscribers regularly and remove those who have gone silent, like the ones who have lost interest in you. This ensures that you are connecting with the right audience and helps you maximize your impact.
Tip #5: Include an unsubscribe link
Make it easy for your subscribers to unsubscribe if they are not really into your emails. It’s the law, but more importantly, it speaks volumes about how respectful you are towards their preferences.
And you know what, it helps you keep your email list clean and focused on the audience whose vibe matches yours.
Tip #6: Comply with email regulations
Who wants hefty fines? Surely, none of us do.
So, if you really want to avoid them, just stick to email regulations.
👉 Abide by the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act by staying transparent about who you are and why you are sending the email.
Here’s a rundown of its key requirements:
👉 And do not forget about other legal requirements like the General Data Protection Regulation (GDPR), requiring you to get explicit consent and keep all the confidential details safe.
Tip #7: Pick the best bulk email service provider
Choosing the right mass Email Service Provider (ESP) is a real deal for your campaigns because it affects email deliverability and its navigation through spam folders.
So, we have handpicked a few of the best bulk ESPs out there:
👉 Omnisend- for ecommerce
👉 Sender- for startups and small businesses
👉 AWeber- for simplifying design & mailing list processes
👉 Mailjet- for B2B businesses
👉 SendGrid-for marketers looking to improve email deliverability rates
👉 HubSpot- an all-rounder
🎯 Pro Tip: Before investing in any of the above-mentioned software, check out if they really meet your brand's specific needs in terms of deliverability, user-friendliness, cost-effectiveness, etc.
Tip #8: Optimize email sending time
Hitting your recipient’s inbox at the right time is what makes a huge difference. The ideal timing can vary depending on your target audience and email goals.
However,
👉 The best time to send marketing emails is between 9 AM to 12 PM & 12 PM to 3 PM.
👉 Tuesdays are one of the most preferred weekdays to send email marketing campaigns.
🎯 Pro Tip: Consider using the send-time optimization feature to figure out when your target audience is more active for better engagement.
Tip #9: Test emails before sending
Before you hit ‘send,’ consider email testing.
Check:
👉 Content relevancy
👉 Design for any formatting or design issues
👉 Functional and clickable CTAs
👉 Dead links
👉 Accessibility
👉 HTML/CSS’s accuracy
The 5 Don’ts of Bulk Email Sending👇🏻
Here’s what to avoid when sending emails in bulk:
🚫 Do not buy email lists because they are full of fake or unengaged contacts, resulting in low deliverability and bad sender reputation.
🚫 Do not send generic emails as they don’t engage your target audience and end up going in the trash.
🚫 Don’t keep flooding inboxes, as this turns your subscribers into unsubscribes.
🚫 Don’t skip monitoring the performance of your emails. Failing to track metrics such as Click Through Rate (CTR), bounce rate, etc. will leave you blind to what’s working and what isn’t.
🚫 Don’t mislead your recipients through spammy subject lines or copy, as it might get your email opened but end up ruining your trust.
Conclusion
So, it’s time to gear up! 💪
Try those bulk email marketing tips and make your next campaign a hit.
Ready? Steady? And blast away! 🚀 📧
FAQs Related to Bulk Email Marketing
Still have some queries related to bulk send?
Makes sense!
We have answered some frequently asked questions about mass email marketing.
Here you go:
Q. How to do bulk email marketing?
A. Here’s how you can do bulk email marketing:
👉 Build an email list
👉 Segment your audience
👉 Craft engaging and visually appealing email
👉 Stay compliant with email regulations
👉 Monitor email marketing metrics
👉 Run A/B tests
👉 Schedule sends
Q. How do I get bulk email addresses for marketing?
A. Here are a few of the ways through which you can get bulk email addresses:
1️⃣ Use exit-intent popups
2️⃣ Gate premium content
3️⃣ Add sign-up forms to your product pages
4️⃣ Run contests or giveaways
5️⃣ Launch referral programs
6️⃣ Host webinars
Q. What are the different types of bulk emails?
A. Well, different types of bulk emails include:
6️⃣ Survey or feedback emails
Q. What to look for in a mass email platform?
A. Here’s what you should look for before investing in a mass email platform:
✅ Strong email API
✅ Integration with mailbox providers
✅ Segmentation & personalization features
✅ Deliverability rates
✅ Analytics and reporting capabilities
✅ Compliance tools
✅ Automation features
✅ User-friendliness
✅ Cost-effectiveness
Q. To whom are mass marketing emails sent?
A. Mass marketing emails are sent to:
👉 Prospective customers
👉 Current buyers
👉 Subscribers
👉 Leads
👉 Inactive customers
